ProWire joins Future of Sport Lab to enhance fan experience


Broadcast service ProWire has been selected to join the Future of Sport Lab (FSL), a sport-tech innovation platform launched by Ryerson University and Maple Leaf Sports and Entertainment (MLSE), the largest sports and entertainment property in Canada and owner of the Toronto Maple Leafs, Toronto Raptors, Toronto FC and Toronto Argonauts.

FSL fosters innovative sport solutions and technologies as well as related insights and programming across a variety of disciplines, from fan engagement to sport science.

ProWire’s patent-pending streaming technology delivers real-time audio channels to fans’ phones over the existing venue Wi-Fi. Fans can now access a range of audio channels, from traditional broadcast play-by-play to innovative content like live player and coach microphones, all with no delay.

Gordon Sumner, co-Founder and CEO of ProWire, said, “Our rightsholder partners are focused on enhancing the fan experience, especially through digital. Wi-Fi capabilities have increased dramatically over the past few years, and stadiums have invested significantly to ensure they provide connectivity for every fan.

“Our technology is designed to run on that existing infrastructure to provide a new, digital service to enhance the game day experience. Now fans at sports events just need their phone and headphones to access a range of exclusive in-stadium content as it happens in front of them.”

Dr. Cheri Bradish, managing director, FSL & Ted Rogers director of sport business initiatives, Ryerson University, added, “FSL looks for start-ups with big ideas that can lead the next iteration of sport innovation. We had some specific focus areas, including the fan experience and venue technology. We are excited to start working with ProWire.”

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Kirstie is a journalist and content writer with more than five years of writing experience spanning topics including travel, transport and lifestyle. She was most recently deputy editor of Business Airport International magazine, but is currently freelancing. Outside of work, you will find Kirstie ambling along Brighton's seafront, blogging about baking and researching her next big trip.

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