Immersive showroom opens for ROE Visual Europe’s LED panels


ROE Visual Europe has completely refurbished its showroom in Leek, the Netherlands. The showroom will open to enable people to view and test a wide range of the company’s LED panels, by appointment, from 1 June 2020. The aim was to create a setting that would facilitate the display of stunning visuals on the one hand, while ensuring a relaxed atmosphere for business conversations.

The absolute centre of attention is the Ruby RB 2.3 LED display. This full HD wall measures 5.5m x 3m and has a resolution of 2376 x 1296. The showreel displayed is based on 4K content shown earlier at the ISE exhibition.

Flanking the Ruby screens are panels of Black Quartz, Carbon, Diamond and Vanish. The showroom will also feature the Black Marble, showcased both as wall-mounted screen and interactive LED floor. The selection of indoor and outdoor screens will give visitors a good impression of the different choices on offer.

The project was led by Victor Kortekaas, technical director for ROE Visual Europe, and Tim Hamberg, technical support engineer for the company. Both understand what should go into the decision-making process when choosing an LED display.

“That’s the whole idea behind having the different panels on display here,” said Kortekaas. “Being able to see the differences and playing with content on different screens, different processing set-ups etc., contributes to making a well-founded decision. After all, we want the customer to be satisfied with his purchase, now and in the future.”

“Another advantage of having the panels at hand is that, once a client has decided, our support is at hand to make sure nobody leaves without understanding how it all fits together,” said Hamberg. “Guaranteeing that the client is confident about the system will make them start their first project with full confidence later on.”

In addition to the LED screens on display, there is a processing tower, fitted with all the processing types that ROE Visual favours, like Brompton’s Tessera SX40, the Helios platform and the EV4 processor. “All the screens and content can be started using a pre-programmed tablet, with all the selections pre-defined in a menu,” said Hamberg. “This means that all ROE staff are able to go into the showroom and start the system up, by just selecting a menu key. Simple as that.”

Victor Kortekaas and Tim Hamberg

“The sales team is very eager to invite customers to experience the quality of our LED screens,” said Kortekaas. “It’s not only the visual quality, but the engineering and precision manufacturing, the way it all comes together, that makes the difference; you really need to see, feel and experience it.”

With its flexible set-up, the showroom is created with the intention of allowing clients and designers to use it for demos, try-outs or testing and to accommodate several set-ups and events.

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Izzy became editor of Auditoria magazine in 2018, having previously served as assistant editor on the title earlier in her career. She is also the editor of Business Jet Interiors International, Railway Interiors International and new launch Cruise Liner Interiors International. Over the course of a decade as a business-to-business magazine editor, Izzy has covered everything from airline catering to car safety technologies, autonomous vehicles and business aviation airports. Outside of work, Izzy loves watercolour painting, live music and travel.

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