Audio solutions manufacturer Shure has opened a new experience centre and office in London.
The new Rose Shure Experience Centre is named for the Company’s former chairman, Rose L. Shure. It contains three state-of-the-art meeting rooms, representing a range of typical workplace environments as well as a training space with voice-lift camera tracking functionalities.
It also features a selection of products that reflect modern offices and educational facilities, offering clients the best possible environment to demonstrate and understand the performance and potential of various AV systems.
Andrew Francis, senior applications Engineer at Shure, said, “As a global leader in manufacturing audio technology, we had a very clear vision as to how we wanted the space to function as an Experience Centre. The completion of the project is a great success and will also allow us to move forward and continue to build on the systems in place as our technology advances.”
Specialist AV solutions provider proAV was tasked with integrating the systems on time and on budget, meeting the expectations of a personal environment for Shure sales and marketing staff, and an environment where customers could visit the facility and experience Shure’s products in a working environment.
Damien Massarella from proAV commented, “From the onset, we knew that the Rose Shure Customer Experience Centre was going to be a fantastic project to work on. We had four months from appointment to opening day, but working with the teams at Shure, MiX, Overbury & Turner & Townsend, we managed to complete the project on time and to a very high specification. We look forward to introducing our customers to the full Shure Experience.”
Front and centre are Shure’s audio products, including its Microflex Advance and P300 IntelliMix Audio Conferencing Processor. Conference and discussion applications are met by Shure’s comprehensive Microflex Complete and Microflex Complete Wireless solutions.
Wireless presentation requirements are addressed with products such as the ULXD. Shure products are complemented by the availability of a range of hardware and software-based AV conferencing options, so clients can experience Shure audio capabilities enhancing their preferred vendors’ solutions.
