Liveforce survey reveals impact of COVID-19 on event and promo staffing industry


Liveforce, which offers a UK-based end-to-end staffing platform for event and promo agencies, has drawn attention to the plight of the industry through a recent survey of more than 6,000 professionals. A key finding was that 55% of event and promo staffing agencies predicted they would run out of cash within the next six months.

“No longer able to sit by and wait for things to unfold, our team at Liveforce wanted to provide a degree of certainty in an uncertain time – even if those certainties have a negative starting point,” said Greg Lusk, co-founder of Liveforce.

As well as measuring the business impact of COVID-19, the report analyses recovery strategies and forecasts the future for UK event and promo staffing agencies. The aim is to provide a fact-based indication of how professionals are coping, what has helped thus far and what the future may hold. Liveforce says the report outlines when the industry is predicted to return to normal, how staff feel they’ve been treated by their agencies and who is likely to go out of business before the market returns.

Liveforce added it is not all doom and gloom, and it believes that armed with knowledge, it will be possible to weather the storm. The report is available for download here.

Launched in 2019, Liveforce’s staffing platform was built to streamline the recruitment, management and scheduling of temporary workforces for the events and promo business.

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Izzy became editor of Auditoria magazine in 2018, having previously served as assistant editor on the title earlier in her career. She is also the editor of Business Jet Interiors International, Railway Interiors International and new launch Cruise Liner Interiors International. Over the course of a decade as a business-to-business magazine editor, Izzy has covered everything from airline catering to car safety technologies, autonomous vehicles and business aviation airports. Outside of work, Izzy loves watercolour painting, live music and travel.

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