The O2 in London has launched an exclusive VIP members’ club, The Residence, which is scheduled to open in late 2023. A £7m investment, the 300-capacity club will offer exclusive access to some of the best views in the house for every public event at the entertainment venue.
Set over 1,150m2, The Residence will be located on Level 3 directly opposite the arena stage, providing uninterrupted views. It also offers exclusive experiences, including a retractable viewing platform, The Walkway, which will allow members to stand 70ft above the crowds and soak up at the atmosphere.
The Residence will offer intimate lounges and booths; premium bars including a cocktail bar and a ‘floating’ champagne bar; and a 50-seat restaurant with an open kitchen serving specially curated menus.
Members will also be able to book a range of dining or entertaining spots, including a secret snug space, or rock up and take a seat at the bar before enjoying entertainment at The O2.
“We’ve seen a real shift in recent years of premium customers craving more shared spaces and immersive experiences, and so we’re excited to be able to cater to that with The Residence and bolster our already sold-out premium offering here at The O2,” said Matt Botten, senior director, premium seating at The O2. “It’s our biggest investment in premium seating at the venue to date, and we know that never-before-seen features like The Walkway will create unforgettable, ‘wow’ moments for members and their guests. The Residence will be the most exclusive new members’ club at the world’s best venue, and we’re sure it will become the hottest ticket in town for enjoying live entertainment and that memberships will be highly sought after.”
Venue-owner AEG will be seeking a naming rights partner for the space, via AEG Global Partnerships. “AEG strives to reimagine fan experiences globally – from BST Hyde Park to Coachella – but The Residence at The O2 is one of the most exciting developments anywhere in the world,” said Nathan Kosky, vice president, Europe, AEG Global Partnerships. “We have a new take on what premium entertaining ‘should’ look like – this evolution will take customer experience at the venue to another level, and businesses can get in on the action. The business that takes brand ownership of The Residence, including The Walkway, will be able to engage with influential guests and further enhance their experience at a world-famous venue – and for others, entertaining has never been so exciting.”
With memberships available to both consumers and businesses, the venue’s latest premium offering provides an alternative to a full or shared suite, and a new option for those who want to entertain on a 1:1 or 1:2 basis – suitable for friends, family or clients.
Members will have access to The Residence pre- and post-show. This is complemented by valet parking, an exclusive VIP entrance, and a dedicated account manager.
The Residence joins The O2’s range of premium offerings, which span single event experiences as well as year-round access through annual memberships. The options range from seats and suites to exclusive lounges.