SeatGeek plans European arts expansion

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SeatGeek has revealed new multi-year partnerships with three of Europe’s most famous arts venues as the mobile-focussed ticketing platform begins a drive to expand its arts business internationally.

Cork Opera House in Ireland, International Theater Amsterdam in the Netherlands and Det Norske Teatret in Oslo, Norway, will use SeatGeek’s SRO ticketing technology to streamline their ticketing process. The SRO technology is designed to allow box office staff and arts venue directors to more easily manage inventory, create new events, maximise sales and revenue, and better serve theatre- and concert-goers.

SeatGeek has already developed a strong presence in the UK market, with entertainment clients such as The Theatre Royal Drury Lane, The London Palladium, Birmingham Repertory Theatre and York Theatre Royal. The company is now aiming to extend its offering into northern and continental Europe.

“As SeatGeek continues to grow internationally, the European arts and entertainment market represents an important segment for us,” says James McClure, SeatGeek’s international general manager. “Europe offers many of the world’s best theatre and music venues, all of whom want to offer their audiences the same quality of experience at the point of ticket purchase as they receive during the shows

“We see a huge opportunity for us to grow our arts partnerships over the next few years, as the European arts and entertainment sector looks for new ways to give their audience a better purchasing experience ­– in particular through mobile ticketing – whilst also balancing complex needs including multi-event ticketing, fundraising, memberships and corporate schemes.”

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Kirstie is a journalist and content writer with more than five years of writing experience spanning topics including travel, transport and lifestyle. She was most recently deputy editor of Business Airport International magazine, but is currently freelancing. Outside of work, you will find Kirstie ambling along Brighton's seafront, blogging about baking and researching her next big trip.

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