Live Nation Entertainment, through OCESA and Grupo Páramo, has announced it will begin operating its first venue in Colombia: Arena Cañaveralejo in Cali.
Live Nation said that through Grupo Páramo, Arena Cañaveralejo will bring more world-class concerts and events to fans, and that more artists than ever were looking to connect with fans across Latin America. Artists already scheduled to perform at the arena include Fonseca and Andrés Calamaro. Live Nation said the concerts “reflect the commitment to Cali as a destination city and its potential to become a key entertainment hub in the region”.
The arena was built in 1957 and underwent a major renovation in 2021, with a multimillion-dollar investment. It has a capacity of nearly 15,000 people and is located on “the most traditional street of the city”, Live Nation said. The company added that in this context, the support of the Mayor’s Office and its commitment to positioning Cali as a tourist destination around live entertainment has been crucial in making this partnership possible.
“We are excited to take this step in Cali, a city with great potential for live entertainment,” said Gabriel García, CEO of Grupo Páramo. “We are incredibly grateful for the support of Miguel Yusti, chairman of the arena’s board of directors, who, along with the city of Cali, is joining us in this effort to offer fans world-class experiences and help boost the city’s cultural development and its regional growth, supporting its mission to make Cali a major tourist destination.”
“This venue will allow us to bring more world-class artists to Cali while also supporting local talent and growing the live music ecosystem in Colombia,” said Michael Rapino, Live Nation Entertainment’s president and CEO. “Live Nation is committed to investing in Latin America’s thriving music scene, and this partnership with Grupo Páramo will help us create unforgettable experiences for fans in the region.”
