Sports and music event ticket provider Sports Events 365 is expanding its reach to encompass countries where there is growing interest in sporting events from tourists.
At the recent World Travel Market in London, Sports Events 365 signed agreements with incoming travel operators that represent around 20 different countries in Latin America, Europe, the Middle East and North Africa. The countries include Brazil, Argentina, Mexico, Croatia, Greece, the three Baltic states, Slovenia, Qatar and Morocco.
The entry into these new markets is part of the company’s ongoing expansion beyond its main 11 traditional markets of the USA, Spain, Italy, France, the UK, the Netherlands, Germany, Portugal, Russia, Turkey and Serbia.
“There is growing interest by tourists to take in a football match or other sporting events in countries that are outside of our traditional markets,” said Sefi Donner, founder and CEO of Sports Events 365. “We’re looking for increased sales next year and a further expansion going forward.”
Countries such as Argentina, Brazil and Croatia have witnessed a sharp increase in demand by tourists to attend matches. This is also the case with other countries taking part in the Champions and Europa Leagues matches.
The new markets are expected to make a substantial contribution to the company already in 2020. In addition to football, there is growing interest in basketball and tennis matches in these new markets.